A week-long social media plan for sports apparel brand Beachbody Gear. In this social media plan, I analysed the current social media performance of the brand, highlighted key takeaways and… Read More »Beachbody Gear Social Media Plan
It’s All in the Desk Work and home used to be two separate places, but now working from home has had me combine them into a single space. At the… Read More »Work From Home Challenges and Key Learning
The ability to communicate well is like passing a ball The strength and technique must correspond with the condition of the receiver. The wind, the size of the ball and… Read More »What I’ve Learnt About Communicating Effectively from My First Job
During my Applied Brand Management Class, I was given an assignment to conjure up a brand with a partner. This brand had to be developed using the Customer-Based Brand Equity… Read More »Primal Coffee Club
The number of smartphones in Singapore is constantly growing, it has increased from 4.41 million in 2018 to 4,53 million in 2019 and is expected to hit 4.82 million in… Read More »Mobile phones: A great tool for change and self-destruction
Some digital graphic designs that I made during my free time.
Ask any graduating Marketing Major student what their dream job would be, 90% of them would answer Digital Marketing. I am one of them. With social media & the internet… Read More »Watch out Digital Marketers, traditional media is still King!
I participated in an international travel guide competition. Where Is had to produce a travel guide video of Singapore. Winners of the competition would become sponsored travel vloggers for WOW… Read More »Wow Air Travel Guide Application
A video of my 2018 month-long backpacking trip in India. I started in Srinagar, Kashmir. I passed through Leh, Jodhpur, Jaipur, New Delhi, Agra, Rishikesh, Lucknow, Varanasi, and ended the… Read More »India Travel Video
Our fear of robots taking over the world has already started. They are not roaming the streets yet, but they are living in our internet – our social media platforms.… Read More »The social media influencer you’re following might be a commander of robots