Comments on: Watch out Digital Marketers, traditional media is still King!

By: khách sạn cho thuê phòng hội nghị

khách sạn cho thuê phòng hội nghị — Sun, 23 May 2021 18:00:36 +0000

Thank you for another wonderful post. Where else may just anyone get that kind of information in such a perfect manner of writing? I have a presentation subsequent week, and I am at the look for such information.

By: yayapapaya100

yayapapaya100 — Thu, 03 Oct 2019 14:01:03 +0000

Hello Azrin, great post as usual! These are some really insightful analysis and good explanations. However, we cant deny the growing rate of smartphone users, along with social media growth (such as time spent on a daily basis). I believe the key is really understanding your target audience and consumers, identify which platform of media do they usually consume their information from. An example would be the Heineken’s walk in fridge advertisement. Looking at it, I don’t think the advertisement would be as successful if it was aired in today’s context, but it was a very good ad then because they clearly identified their target audience, which are men in their 30s.
Digital marketing should not be discounted over traditional methods simply over these statistics, and instead of using one or the other, perhaps both can be used to complement and promote each other. What do you think ?

By: azrinhamdan42

azrinhamdan42 — Wed, 02 Oct 2019 17:22:47 +0000

In reply to cxinhui. You make a valid point by highlighting that. Looking back at the data that Mark Ritson presented, the top few brands in Australia are a bunch of companies with long histories, Cole's Supermarkets is 105 years old. The customer of those brands probably associates the brand with traditional media more as compared to new media like social media. That could be a possible reason they have such a low percentage of their existing customers following them. Apart from that, I think we should also scrutinize the population of customers of those brands. Who are considered to be their customers? Does it include their first few customers when the brand officially started? If that was the case, some of them would no longer be living and that would skew the numbers. Making his argument on the ineffectiveness of social media less concrete. Therefore, I wouldn't say that social media isn't relevant at all, it would just be that it isn't relevant for all brands.

By: cxinhui

cxinhui — Wed, 02 Oct 2019 08:20:51 +0000

Hi there! Great blog post you have there. I find it interesting that Mark Ritson have such opposing views from the majority of marketing experts regarding the use of social media as a platform for marketing campaigns. However, I think that is important to note that social media also plays a vital role in some companies’ marketing strategy. For example, Virgin Atlantic airline has over 600K followers on twitter because they frequently update on that platform with status of their flights which the kind of information that their target audience need in times of natural disaster. So, it goes to show that social media still has it relevancy. What do you think?